There are a number of rare, and very unusual children’s books from the twenties at Juniper, which apart from the time period in which they were produced, all have something specific in common.
These small, paper books, held together by rows of sturdy staples have evolved from such things as the papyrus¹ announcements of ancient Egypt, and the town criers of medieval England, who marched through crowded market places, ringing bells and shouting about the availability of loaves of sugar to the illiterate masses.²
From their colourfully illustrated pages, these books cry out about the availability of magic baking powder and colgate toothpaste; they are very intentionally produced advertisements masquerading as children’s books.
For interesting programs on the history and evolution of advertising attitudes and methodology, check out CBC’s The Age of Persuasion with Terry O’Reilly: http://www.cbc.ca/ageofpersuasion/
1. Papyrus is, “is a thick paper-like material produced from the pith of the papyrus plant, Cyperus papyrus, a wetland sedge that was once abundant in the Nile Delta of Egypt” and used for writing, according to Wikipedia: http://en.wikipedia.org/wiki/Papyrus
2. Wikipedia, Town Crier, 21, September, 2012 web. 17, November 2012. http://en.wikipedia.org/wiki/Town_crier
New Ephemera Feature Coming Up Next Week!